What Is Behind The Recent Spate Of Humorous Car Insurance Commercials?

There is a lot of competition in the car insurance industry. It is perhaps the biggest insurance branch after home insurance because we replace our cars so regularly. While it might be said all insurance companies are the same policy wise, the same can't be said for their service and claims handling.

The car insurance industry is fighting a reputation for slow service when it comes to claims handling and the recent spate of funny car insurance commercials is intended to rectify this situation. In many of the commercials the insurance company literally comes to the rescue of hapless motorist in quirky accident situations.

Although every registered vehicle is covered by compulsory third party insurance there is an increasing trend away from comprehensive coverage. In fact, the trend has been leading this way for a while owing to rising insurance prices and a growing culture that sees car insurance as more of a luxury than a necessity.

We've seen a lot of advertising lately that shows accident prone drivers in various stages of distress. Some are shown having just crashed a wedding reception - literally through the wall. Another is being soaked by the water from a fire hydrant they have dislodged. Yet another is crashing through an intersection.

Normally insurance is a very dry subject so the advertisers who have put together these spots have done a good job in my humble opinion. Their vision of course is to reverse the trend towards comprehensive insurance coverage by instilling brand confidence back in the market.

Instead of letting these commercials sway you, make sure you seek the opinion of a variety of friends and family members before deciding on a car insurer. Their experience with different companies is something you can rely on. They will know if their claims were handled well or poorly.

James Spacey writes about a variety of topics including mcm bags 2010 and unsecured loans.